There is a whole SAP sports page at http://www.sap.com/solution/industry/sports-entertainment.html
In the middle, there is a SAP Solution Explorer
Clicking into it I found Ticketing Analytics https://rapid.sap.com/se/executive#!/vlm/i_sports/vlm-i_sports-ind~~.~~i_sports,bpr-i_sports-445,e2e-i_sports-1075,ist-i_sports-3068
Merchandising Analytics https://rapid.sap.com/se/executive#!/vlm/i_sports/vlm-i_sports-ind~~.~~i_sports,bpr-i_sports-445,e2e-i_sports-1076,ist-i_sports-3072
Broadcast & media
I recommend looking at Solution Explorer